Hundreds of millions of photos are shared to social networks each day. Pixafix leverages user-generated photos for brand awareness and engagement across social media.
Our unique, patent-pending technology allows brand managers to automatically push branded skins to segmented mobile users at predefined locations or events. Users willingly generate and share branded photos, making their social media presence more fun and contextual. Marketers enjoy viral exposure and increased personal engagement with their brands.
Here are a few examples of how Pixafix can be integrated as part of your brand strategy:
Brand promoted parties to celebrate a newly launched alcoholic drink.
Who? Young adults, 18 years old and up, approx. 50K people attending the various parties.
Where? Pubs and nightclubs all over Europe.
What? Guests who show the promotional staff that they have shared a branded photo on social media, get a free shot of Vodka on spot.
EZVodka earns massive global viral exposure on social media, strong personal engagement with their target audience, and a direct link between a high-budget physical promotional activity and social media presence.
Sponsored skins promoting Prima perfumes to tourists visiting famous tourist sites all around the globe.
Who? Young tourists travelling the world. Millions of people.
Where? Famous tourist-sites around the globe, such as: The Eiffel Tower (Paris, France), The Big-Ben (London, UK), The Empire State building (NY, USA), Etc.
What? The first 5 people who share Prima perfumes branded photos from all the different worldwide locations in which the campaign takes place, win a free roundtrip ticket to any location they choose.
Prima Perfumes earns massive social media exposure and brand awareness, strong personal engagement with their target audience, and a strong contextual connection between their promotional activity and overall positioning.
Sponsorship of the “Coola” band concert in Sweden, closed as a VIP event for Phonya’s clients only.
Who? Young adults, 18 years old and up, Phonya’s clients in Sweden.
Where? L.O.I Arena, Sweden.
What? 10 Phonya branded shared photos that get the largest amount of engagement (likes and comments) on Facebook, will grant their generating users with a free month of unlimited data usage.
Phonya earns strong personal engagement with their clients, viral exposure on social media and a direct link between a high-budget physical promotional activity and social media presence.
Sponsorship of the world cup football games.
Who? Anyone attending one of the world cup football games or as a “second screen” experience for people watching the games around the world. Where? Brazil and anywhere around the globe. What? Fun “Jules” branded skins to apply to photos taken and shared during the world cup games.
Jules may earn strong personal engagement with their target audience, large brand awareness and viral exposure on social media and a direct link between a high-budget physical promotional activity and social media presence. Pixafix skins may be updated in real-time to reflect game results.